I spent my entire career writing corporate documents. I could spin with the best of them. It is very different from writing family history stories. When I joined the Genealogy Ensemble family history writing group, I had to learn a whole new way of writing.
In a corporate document, you are always trying to get something from someone. It could be funding, agreement on how to proceed, approval for a project, agreement with your point of view, or understanding and approval of why you did what. The list goes on and on. Your objective is to sway your audience to your point of view.
When I would write corporate documents, it was important that I provide the reader with the context of the request. I usually started with the background, then the current situation, followed by a description of the issue, and concluding with the desired outcome.
Family history stories should start with a lead that will grab the reader’s attention, much like a news story. Simply put, a good lead will incite the reader to continue.
Writing family history stories is intensely personal. After all, you are writing about your own family. Your voice must come through. When I would write corporate documents, I was always the anonymous writer. No one knew me personally, even if I signed the document. The corporation always spoke in the document, not me. Family history writing is all about you and your journey discovering your ancestors. Your family history stories are an important part of the family archives.
Corporate writing is full of the third person. Organization X believes. Organization Y has decided. Organization Z recommends. When it is your family, feel free to put your emotion into it. Writing about your ancestors is a way to bring them alive and to celebrate their struggles and achievements. You can bring compassion and understanding to stories of their lives.
Most importantly, have fun writing about your ancestors. In a way, it’s a little like writing about yourself.